lo1.gif (2374 bytes) lo2.gif (941 bytes)
logo.gif (16054 bytes)
lo2.gif (941 bytes)		 lo3.gif (6863 bytes)
Back to Home

       
i.gif (936 bytes) ATLMultimedia       i.gif (936 bytes) Group Introduction
 

Group Introduction

directors.jpg (15204 bytes)
The Group's operations began in Taiwan in 1972, producing wooden boxes for speaker systems and stereo product housing before expanding to produce the wide range of acoustic products that it does today, which includes speaker systems, speaker drivers, audio systems and audio multimedia /computer products such as the MP3 players. In 1997/1998, the Group underwent a re-structuring exercise for the purpose of listing on the Stock Exchange of Singapore (SES). Eastern Asia Technology Limited (EASTECH) was formed on 17 December 1997 and subsequently listed on the Main Board of the Stock Exchange of Singapore on 12 November 1998.
 
The Group operates in a specialized industry and it has to deliver good acoustic quality on its products economically to remain competitive. It prides itself as an acoustic specialist within the industry and this is made possible through the dedication of its core management team who has an average of 15 years of extensive knowledge and experience in various key areas such as design and development (D&D), manufacturing operations and marketing. Of interest is East Tech's D&D capabilities which are especially sound. This division comprises approximately 60 engineers who have an average of more than 10 years of relevant experience in the audio industry. Located in Taiwan, USA, Shenzen and Huiyang in China, the D&D division has managed to churn out many new innovative products over the years, namely the miniature high-performance neodymium speaker driver, the miniature subwoofer, home theatre audio systems, the digital surround sound system (Dolby Digital or the AC3), the MP3 player and the DVD player, to name a few. The Group has also ventured into research to break new barriers in producing acoustic quality through its associate, Soundmatters Inc, which is led by renowned international acoustic expert Dr. Godehard Guenther. Through its D&D capabilities, the Group will continue to provide the highest
 
The Group operates in a specialized industry and it has to deliver good acoustic quality on its products economically to remain competitive. It prides itself as an acoustic specialist within the industry and this is made possible through the dedication of its core management team who has an average of 15 years of extensive knowledge and experience in various key areas such as design and development (D&D), manufacturing operations and marketing. Of interest is East Tech's D&D capabilities which are especially sound. This division comprises approximately 60 engineers who have an average of more than 10 years of relevant experience in the audio industry. Located in Taiwan, USA, Shenzen and Huiyang in China, the D&D division has managed to churn out many new innovative products over the years, namely the miniature high-performance neodymium speaker driver, the miniature subwoofer, home theatre audio systems, the digital surround sound system (Dolby Digital or the AC3), the MP3 player and the DVD player, to name a few. The Group has also ventured into research to break new barriers in producing acoustic quality through its associate, Soundmatters Inc, which is led by renowned international acoustic expert Dr. Godehard Guenther. Through its D&D capabilities, the Group will continue to provide the highest quality sound at the lowest possible price.
  
East Tech is currently both a OEM and a ODM manufacturer. The Group has 2 vertically integrated manufacturing facilities, one in Malaysia and another in China. These two facilities are involved in the major processes that lead to the production of quality sound, ie. sound source, speaker drivers and speaker systems. The beauty of vertical integration is the opportunity to benefit from the economies of scale and synergy in designing and manufacturing, and also to minimize transportation and warehousing costs. The Malaysian operations primarily handle the production of acoustic products at the earlier stages of their life cycle while the operations in China focus on acoustic products at the mature stage of their product life cycle.
 
The Group has 7 marketing teams that are strategically located around the globe. The marketing teams work closely with the D&D division on the design of new products. Their commitment to product D&D, product engineering, quality standards, quick response delivery, customers' service and compliance has earned the Group numerous commendations such as "Vendor of the Year" and "Preferred Vendor " from the principals of J.C. Penny, Universum, Philips and Sanyo brands. To-date, the Group has a wide clientele base which include Japanese brands such as Sony, Kenwood, Sanyo, Panasonic, Sharp, Denon, Sansui, Hitachi and Pioneer; Dutch brands such as Philips; German brands such as Dual, Universum and Schneider; Swiss brands such as Logitech; UK brands such as Mission, Goodmans and Bush; Denmark brands such as Jamo brand; and USA brands such as JBL, Fisher, Harman/Kardon, Infinity, Magnevox, Emerson and RCA.

http://www.eastech.com


CORPORATE LOGO

Rational
The logo comprises connected loops taking the shape of a globe. It describes EASTECH as a global organisation that is made up of several companies. Its three loops represent the group's three core businesses - speaker transducers, speaker boxes and electronics. Joined at the source, the loops move outwards to signify diversification, dynamism and growth.
Precise angles at which the loops intersect and the well-measured distance between them reflect a disciplined environment where a culture of quality and reliability thrives.